Go
Further.

We create exhibits, environments, and experiences that move people.

For over 45 years, we’ve helped top brands, museums, and nature centers go further than what they thought possible.

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Shoot for
the moon.

Every project is a chance to try something no one has done before. We partner with our clients to push concepts—and ourselves—toward extraordinary outcomes, while staying grounded in what’s right for the project. Shooting for the moon isn’t a metaphor for us—it’s a philosophy that inspires every project.

Our focus, our craft, our pride.

Corteva Agriscience visitor center lobby with branded environmental graphics and seating areas

Branded
Environments

Whether a single office or a multi-campus tour, we transform spaces to build brand affinity. Every square foot works to bolster pride in your organization’s mission.

Transportation museum exhibit featuring a restored 1950s Chevrolet and a recreated mid-century house

Museums

Putting your museum’s passion on display like never before. With depth, wonder, and craft, we immerse visitors in the stories you’re entrusted to tell.

Welcome to Willow Lake entrance exhibit at the Willow Lake Nature Center

Nature
Centers

The forest as teacher. The wetland as classroom. We design nature center experiences as unique as the ecosystems they celebrate—connecting people to the living world in ways that inspire real stewardship.

Machine Monitoring Center interactive video wall at a trade show exhibit

Trade
Shows

The booth that makes everything else disappear. In a sea of sameness, we build exhibits that stop people mid-stride—durable, striking, and engineered to work as hard as your team does.

Gold foil-stamped Capra Bank logo on a blue background, brand identity by McCullough Creative

Branding

Premium positioning for organizations that know their worth and want the world to see it. From strategy through visual expression, we make sure your brand is a competitive advantage.

What Clients Say

I always feel like I’m getting the most value for my budget.

Kevin Sabus

Capital Execution Leader

DuPont Pioneer

If someone wants to design something that doesn’t feel like every other museum, McCullough is really the only option.

Tara Templeman

Curator & Collection Manager, Linn County Historical Society

President, Iowa Museum Association

Our visitors have been blown out of the water.

Scott Nelson

Director

Harrison County Conservation Board

We view our brand as an investment, and McCullough’s team has shown a strong ROI in a short period.

Ryan Burbach

Founder

Friday Financial

What to Expect

Design + Build in four main phases.

Planning & Concept

Together, we align teams, define goals, and develop a vision to maximize your project’s potential.

Design & Content

Concepts become detailed designs, written narratives, and production-ready documentation.

Production

Strict quality-control processes ensure fidelity with the original vision as components are brought to life.

Installation

The same crew that created your displays delivers and installs them, ensuring your team is oriented and every detail is right.

A focused approach

Making it easy
to get started.

Most initial engagements focus solely on Phase 1: Planning + Concept Development. It’s an inspiring, cost-effective way to determine the full scope of your project. Starting with an in-depth discovery session, this phase aligns your stakeholders, defines your vision, and produces a roadmap for everything that follows. It’s also an invaluable tool for fundraising, board approvals, and building internal excitement before committing resources to a full build.

  • Meetings and project management
  • Discovery session
  • Creative brief, key insights, and big idea
  • Research and ideation
  • Narrative outline / initial interpretive plan
  • Overall vision for visitor experience
  • Preliminary floor plans and content map
  • Initial renderings of the space
  • Better-defined budgetary guidance
  • Presentation document for fundraising

With this foundation in place, your team will have a clear plan and the confidence to put it in action.

Trusted by clients and organizations that shape the field

Ready to inspire?

Join our mission.

If you’re an artist who makes ideas real, there’s a place for you here. We’re always looking for talented fabricators, designers, and storytellers who want to make things that make an impact.