Category
Digital.
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Combining the Strengths of Print and Mobile
Factors to consider when creating hybrid moments
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Mind-Reading Strategies
Four takeaways from the new Google Search algorithm.
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Content Marketing: A Look Behind the Curtain
Content marketing. As a phrase, it’s used so much it’s at risk of becoming another corporate buzzword. But unlike other popular pieces of business jargon, content marketing is a real thing. And it works, too. WHAT IT IS…AND ISN’T Content marketing is not a process for distributing brochures, advertisements, and direct-mail pieces. In other words,…
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SEO: Avoid over stuffing
While the math behind the Google algorithms may be impossible for us normal people to understand, pleasing this search engine giant doesn’t need to be as difficult. At this point as a small business owner or marketing professional, Search Engine Optimization is a phrase you’re plenty familiar with, and it is something you need to…
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Email Marketing: The fork in the road
There are two diverging paths you can take when it comes to email marketing: the eye-catching eblast with design elements and links, or the simple text-only, conversational email. The path you choose depends on your situation and the relationship you have with your target. THE FANCY EBLAST This is likely your choice if you’re a…